Michael Heslop
Services
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Background and experience
Education Bachelor of sociology; bachelor of journalism and communication (ULB Brussels) In communication agencies Account Executive (McCann-Erickson) Account Director (Leo Burnett) Client Service Director (TBWA, DFS McCredie) Associate Managing Director (Garbarski-RSCG) Managing Director, CEO (FCA !/Publicis) Together with numerous advertisers in all sectors Food: Nestlé, Unilever, Côte d’Or, Yoplait, … Detergents/cosmetics: l’Oréal, Henkel, … Duarables: Sony, Kenwood, Pentax, Whirlpool, … Fmcg’s: Duracell, Marlboro, … Automotive: Fiat, Citroën, Toyota, Nissan, Saab, … Services: SNCB, Belgacom, … Teaching in high schools Brussels: European Communication School, ISEC, CPSU Toulouse: ICT
Marketing consultancy Market analysis Strategic advice in communication Research in mergers and acquisitions
“Feel the brand, the company, the institution. Have ears on the ground, listen to the market, the advertiser. Together with him, identify the problems and opportunities. Openly, lucidly, going straight to the point. Quietly, even – and most of all! – when times are difficult. Bring the advertiser more than 30 years of experience all over the world, in order to identify the real needs and determine the right strategy, in total independance.”
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